Counselor Toolkit

Ashley Smith is the Regional Program Manager at ACT, where she oversees National Testing for the Central region and partners closely with schools to support counselors in driving student success. With a strong background in educational leadership and experience working within the school system, Ashley understands the unique challenges and responsibilities that educators and counselors face. Although she has not walked directly in a counselor’s shoes, her commitment to serving as a supportive “backbone” for schools and communities guides her work every day. She is passionate about building authentic relationships, providing meaningful resources, and helping counselors and students confidently navigate the ACT process as well as their broader college and career goals. 

Samantha Southall is a passionate advocate for student success with over a decade of experience in education and program leadership. As a Regional Program Manager at ACT, she serves schools across the Southeast by supporting high school counselors, educators, and students in making the most of ACT resources and opportunities.

With a background in special education, general education, and school leadership, Samantha brings a well-rounded perspective to her work. She holds a master’s degree in professional counseling and is especially dedicated to ensuring underrepresented students have access to the tools and guidance they need to thrive beyond high school. 

Samantha is also a certified Project Management Professional (PMP), known for her strategic thinking, collaborative spirit, and commitment to equity in education.