Higher Education Professionals

Discover resources, products, and research to help students succeed at your institution.

Promoting Student Success

Using Data for Strategic Recruiting

"The biggest lesson we’ve learned is that you have to do more than just dutifully send out postcards. You have to scrutinize the data and strategize and figure out how you can address each potential student as an individual.” 

– Katie Young, Director of Admissions, University of Arkansas, Little Rock

Solutions for College and Career Readiness

Like all ACT® offerings, our solutions for higher education are developed based on a holistic view of students and include a range of assessment, enrollment, and research products and services.

ACT Solutions for Higher Ed (PDF)

ACT CollegeReady

A student success tool that identifies knowledge and skill gaps in math and English.

ACT Enrollment Management Services

Programs to measure student abilities, interests, needs, and enrollment preferences.

ACT Enroll Sign In

ACT WorkKeys

A comprehensive program that aligns, builds and certifies the skills needed for workplace success.


The ACT Test

ACT test results provide excellent information to help you recruit, advise, and retain students.

Institutional Data Questionnaire

The ACT Institutional Data Questionnaire ensures accurate information about your institution.

ACT/SAT Concordance Released

ACT and the College Board have completed a concordance study that is designed to examine the relationship between scores on the ACT test and the SAT.

ACT Newsletter for Higher Education Professionals

This resource is for educators and administrators in higher education and includes news, research, events, and professional development opportunities. View some featured articles below.

ACT Enrollment Management Summit

This unique, professional development and networking event for higher education professionals covered recruitment, placement, retention, and research tools you can use to improve your enrollment practices. The summit convened in July 18-20 in Denver, Colorado.

Get the Right Data for Student Recruitment

Knowing which students to recruit can be a challenge. Getting quality data can help remove the guesswork.
ACT suite of enrollment management services increase your recruitment reach and give you a better understanding of students’ abilities, interests, needs, and enrollment preferences. 

‘It’s Smarter Recruiting’ - Oklahoma College Cuts Through the Noise

Northern Oklahoma College (NOC) can boast about its status as the state’s most affordable school, with recognized programs in astronomy, agriculture, and digital media. Yet many of the state’s highest-achieving students chose to enroll at larger state colleges.

The Condition of College and Career Readiness 2018

Progress report on the 2018 ACT-tested graduating class

Considering the Whole Student: Better Preparation for Success

Free Webinar

Learn about a new educational model that better prepares students for career success.

ACT College and Career Readiness Workshops

Set your students up for success. Learn how to use ACT assessments and data.

New ACT Research Report

Higher Education Research Digest

Articles in the 2019 Higher Education Research Digest provide relevant, timely, and practical research insights to help higher-education professionals.

Stay current! Get the latest news and information about improvements to the ACT.

University Success

“It’s not just about successful recruiting and retention.  It’s about successful graduates in successful careers 10 years out.  We don’t want that student relationship to end.  We want them back on campus and involved for life.  EOS provides us with a strategy for forming lifelong relationships with students, graduates, and alumni.” –

Jim Maraviglia, Associate Vice Provost for Marketing and Enrollment Development, California Polytechnic State University, San Luis Obispo

Social Media Resources

Stay connected to ACT through a variety of social media channels.

ACT Voice

Make Your Voice Heard

Join ACT Voice®, a free research panel. Participate in future market research studies. Share your opinions about ACT products and services or about your industry. Some studies offer compensation for participation.

Have questions? Call 319-337-1350, or complete this contact form.